What is the purpose of your leafleting campaign in SW London? What kind of customers are in your leaflet distribution catchment area?
Door to door leaflets or flyers are usually designed to attract a new customer’s attention. Without wishing to sound negative, you have to accept from the start that the vast majority will be binned, this is just simple fact. Yet, leafleting in SW London works and it does attract a huge number of new customers. To achieve a good return, it is not as daunting as one might imagine.
Each time you target a new leaflet distribution area in and around London such as Streatham and Norwood and including all KT,TW, DA,CR,BR, UB, HA and EN post codes, follow my simple rules below. Your potential customers are too important to risk losing; it pays to tailor your message, and your leaflet design, especially for them.
There is just one very basic tip to follow:
Make your leafleting scream for attention. You can do this by:
- creating a bold, captivating title
- using strong visuals
- playing on the human emotions
- delivering a strong call to action
This is actually no different from any advertising and you absolutely must do all you can to win over as much attention as you can. Door to door marketing, whether in Streatham, Norwood or anywhere within M25, when conducted in the right way, can bring results you never believed possible.
Once you have these elements in place, you will almost certainly have built a degree of interest. By creating a strong pull for a desire for your products or services, you can win over the need to look at your leaflet again. Then, with a simple yet equally strong pull to react, people can follow through by returning a coupon, calling, or visiting you.
The biggest mistake most people make is trying to cram in every possible detail. This simply does not offer interest and excitement and it is these two elements that are crucial in leaflet distribution. The result of information overload is that you have lost a big slice of the market before they have even had a chance to read what it is you can offer.
As you design your a5 door drop flyer, ask yourself constantly:
- what are you trying to accomplish?
- do you want new customers to come into your store?
- would you like them to order something online?
- do you want them to call you for more information?
From the outset of your door drop flyer design, define your objective clearly, and use your leafleting campaign to accomplish your goal.
If you don’t think enough about your campaign, you are really just wasting your money, and neither are you likely to impress your customers.
I have written this article after years in the leaflet distribution business, analysing carefully why one company is more successful than another.
Hope this helps, let me know, am happy to give away a few more pieces of good advice…