Everyone in business knows: if no-one knows you exist, how are you going to sell your service and succeed? Well, leafleting in the form of a door drop marketing campaign is certainly a good start. However to make your message effective, it’s worth making sure that your printed flyers really are the answer, doing the best job for the best results.
My reason for wanting to pass on a few tips is simple: I see so many leaflets designed without any real thought or prior planning; the waste is huge and expensive.
Consumers are swamped by advertising nowadays and it’s easy to turn away and ignore the lot. If you want to be noticed, spend a bit of time on the wording in your leaflet.
Deciding that flyer distribution offers the best showcase for your product is one thing – but you have to address the creative concept because this is the ‘selling’ part. And you need to keep it simple.
So just how do you fill that blank piece of a5 that is going to play such a major part in your flyer distribution? It’s a balance between being informative and creative. For letterbox distribution, you want your printed leaflets to be eye catching enough for people to pick them up from the mat and read them, but not drowning in so much graphic design that the most vital information is missed. Readers have to see at a glance who, where, what, you are and how they contact you.
Ask yourself, ‘What is the message I want to put across?’ Focus this to a fine point so you don’t waste leaflet space telling people things they don’t need to know just yet. Keep in mind the walk from the front door, to the bin, to the recycling cart.
So many businesses get this bit wrong; without answering these simple questions, you risk losing hundreds, thousands, millions or billions of potential buyers:
- What is it about your event that will make people want to attend?
- What are the unique selling points (usp’s) of your product or special offer?
- What do you offer that your competitor doesn’t?
- What particular product or service are you trying to promote?
- How can this be made eye catching, different, worth a second look?
- What draws your eyes and attention to a printed flyer?
When it comes to design for door to door leafleting, less is definitely more. If something isn’t necessary, then leave it out. At worst, put it in small print in a corner of your flyer or substitute words with an image. Thoroughly proof read and hey, you’re ready for leaflet delivery around London.
Be good to hear your comments. How successful was your last door to door leafleting? Can I help you with any more golden tips?