skip to Main Content
07445 927904 info@theleafletdistribution.co.uk

Flyer design tips for marketing distribution

flyers for distributionEveryone in business knows: if no-one knows you exist, how are you going to sell your service and succeed? Well, leafleting in the form of a door drop marketing campaign is certainly a good start. However to make your message effective, it’s worth making sure that your printed flyers really are the answer, doing the best job for the best results.

My reason for wanting to pass on a few tips is simple: I see so many leaflets designed without any real thought or prior planning; the waste is huge and expensive.

Consumers are swamped by advertising nowadays and it’s easy to turn away and ignore the lot. If you want to be noticed, spend a bit of time on the wording in your leaflet.

Deciding that flyer distribution offers the best showcase for your product is one thing  – but you have to address the creative concept because this is the ‘selling’ part. And you need to keep it simple.

So just how do you fill that blank piece of a5 that is going to play such a major part in your flyer distribution? It’s a balance between being informative and creative. For letterbox distribution, you want your printed leaflets to be eye catching enough for people to pick them up from the mat and read them, but not drowning in so much graphic design that the most vital information is missed. Readers have to see at a glance who, where, what, you are and how they contact you.

Ask yourself, ‘What is the message I want to put across?’ Focus this to a fine point so you don’t waste leaflet space telling people things they don’t need to know just yet. Keep in mind the walk from the front door, to the bin, to the recycling cart.

So many businesses get this bit wrong; without answering these simple questions, you risk losing hundreds, thousands, millions or billions of potential buyers:

  • What is it about your event that will make people want to attend?
  • What are the unique selling points (usp’s) of your product or special offer?
  • What do you offer that your competitor doesn’t?
  • What particular product or service are you trying to promote?
  • How can this be made eye catching, different, worth a second look?
  • What draws your eyes and attention to a printed flyer?

When it comes to design for door to door leafleting, less is definitely more. If something isn’t necessary, then leave it out. At worst, put it in small print in a corner of your flyer or substitute words with an image. Thoroughly proof read and hey, you’re ready for leaflet delivery around London.

Be good to hear your comments. How successful was your last door to door leafleting? Can I help you with any more golden tips?

This Post Has 32 Comments
  1. What’s Taking place i am new to this, I stumbled upon this I’ve found It positively useful and it has aided me out loads. I am hoping to give a contribution & assist other customers like its helped me. Great job.

  2. Terrific report and also quick to be able to understand explanation. How do My partner and i begin acquiring permission to be able to place part with the article within my new newssheet? Giving right credit rating for your requirements the particular article author and also hyperlink for the online site would not be described as a concern.

  3. I just want to tell you that I am just all new to blogging and site-building and definitely savored you’re web site. Most likely I’m likely to bookmark your blog post . You amazingly come with fantastic stories. Cheers for revealing your blog site.

  4. Hello, why is it that you do not have Google plus 1 icons on your posts? What I discovered on my blog is that a large percentage of people are willing to vote with these as it basically is 1 second of time that is needed. This is a clear recommendation to Google about the social popularity of each and every weblog page and thus that does benefit you a great deal. But merely a thought; Cheers – Keisha Oger commenting from Santos, Sao Paulo

  5. Hey would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 completely different browsers and I must say this blog loads a lot faster then most. Can you recommend a good hosting provider at a fair price? Thanks a lot, I appreciate it!

  6. This internet site carries a very good offer of very good straight down to earth well getting information also it will require to hold out tremendously well, if it hasn’t already? I liked studying about some while using products!

  7. relatively exciting. Nonetheless, I am sorry, but I do not subscribe to your whole strategy, all be it radical none the less. It appears to everybody that your commentary are actually not completely validated and in reality you are your self not totally confident of the point. In any event I did appreciate reading through it.

  8. I have to express my appreciation for your generosity giving support to people who demand assist on the theme. Your personal dedication to passing the message about turned out to be definitely useful and has enabled workers like me to recognize their pursuits. Your own valuable report signifies so much an individual like me and far far more to my fellow workers. With thanks; from each one of us.

  9. Hiya, I’m definitely glad I’ve found this information and facts. Today bloggers publish only about gossips and net and this is actually frustrating. A great web site with fascinating content, that’s what I will need. Thanks for keeping this web page, I will be visiting it. Do you do newsletters? Cant come across it.

  10. 13. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this increase.

  11. 20. I’m really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it’s rare to see a nice blog like this one these days..

  12. 4. hello there and thank you for your info – I have definitely picked up anything new from right here. I did however expertise several technical points using this website, as I experienced to reload the site many times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and could damage your high quality score if advertising and marketing with Adwords. Well I am adding this RSS to my email and could look out for a lot more of your respective fascinating content. Ensure that you update this again very soon..

  13. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  14. Hello Blogger! I found your blog using Google and as an SEO specialist I have a tip for you that I think you will find very useful. There’s a WordPress addon that automatically Search optimizes your website for better rankings, it’s a 1-click install that’s not expensive at all and will help you make more money and drive more traffic to your blog. Click my name to check it out. Thanks for your time.

Leave a Reply

Back To Top