Folding styles for leaflet distribution
Brochure delivery by door drop marketing will nearly always give a good ROI but do you know what type of fold you are going for? You see, it depends on what the aim of the printed leaflet job is going to be; it can make a big difference and most people don’t realize that a good south west London and M25 distribution company can offer some good tips.
For a fairly cheap leaflet marketing campaign 130gsm paper is a good option, and fine for full colour photo reproduction.350gsm is like a thick glossy card and better for leaflet holders.
Some leaflet folding style tips for great door to door marketing and pamphlet delivery:
Tab Fold
This style has 1 fold line and 4 sides. Tab fold leaflets are available in flat sizes A3/A4 or in a5 leaflets. The tab can be a length of your choice. This is fine for leaflet distribution.
Cross Fold
The cross folded template for a leaflet has 2 fold lines and 8 sides. This is good for brochure delivery or pamphlet distribution. You may find it called right angle fold, French fold, A4 or A3 folded leaflet.
Half Fold (Landscape)
Leaflets for this are available in flat sizes A3/A4/A5 with 1 fold line and 4 sides. Half fold leaflets are popular with leaflet distribution jobs. The terms half fold leaflet, leaflet folded in half, 2 fold leaflet, A4 folded leaflet (A5 4pp), A3 folded leaflet (A4 4pp), A5 folded leaflet (A6 4pp) are also used. Good for a5 leaflet delivery.
Half Fold (Portrait)
Although not as popular as the landscape half fold leaflet, this leaflet has the same 1 fold line and 4 sides and in flat sizes A3/A4/A5. They can be used in leafleting campaigns and are sometimes called a half fold leaflet or a leaflet folded in half, 2 fold leaflet, A4 folded leaflet (A4 folded long ways), A3 folded leaflet or A5 folded leaflet,.
Roll Fold
You may see the names tri fold leaflet, 6 panel leaflet, 3 fold leaflet, parallel fold, spiral fold, tri fold, brochure fold, business letter, c fold, roll fold, barrel fold, A4 folded leaflet (DL 6pp, folded to 1/3 A4), A3 folded leaflet, A5 folded leaflet for this term. Roll fold flyers in full colour have 2 fold lines and 6 sides in flat sizes A3/A4/A5. Good for digital printing for brochure delivery.
Gate Fold
This is used in many leaflet delivery campaigns. In flat sizes A3/A4/A5, this has 2 fold lines and 6 sides and is quite useful for brochure delivery jobs. In some M25 and south west London leaflet distribution areas, you may come across the terms window fold, parallel Fold, A5 folded leaflet, A4 folded leaflet, A3 folded leaflet
Z Fold
For a leaflet distribution it is unlikely you will need this type of fold as it tends to be used in presentation folders. These are occasionally known as A5 folded leaflet, A4 folded leaflet, A3 folded leaflet.
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