For anyone considering leaflet distribution anywhere around the M25, probably the first question on your mind, before you even begin to think about design, is ‘how many new customers will I get?’ Return of investment (ROI), whether you live in Streatham, Norwood, Croydon Dulwich or Dartford, it isn’t as straightforward nowadays as it used to be so this is not an easy question to answer.
The reason for this is that since the digital age boomed in, most people picking up a door drop leaflet from their front door mat will almost certainly go to your website. They will do this before they even think of picking up the phone and calling you.
Before the digital age, anyone interested in your service would simply pick up the phone. This meant you could sell your service simply by the tone of your voice and choosing engaging words. For better or for worse, those days have gone and a large chunk of your success rests on your website.
So, yes you can make an excellent return on leaflet distribution, providing you check the company out and they are reliable. However, bear in mind you also need to have a professional website in place. Your website will compete with others; if your nearest competitor has a crisp, clear and attractive site that is easily navigable, he is going to snap up the lion’s share. Unfortunately, no matter how well you design the leaflets for your door to door marketing campaign, this is still likely to be the case.
You can still get calls from leaflet distribution even if you don’t yet have a website and you could add a small line onto your leaflet to make readers aware. Nowadays it is imperative you get your site written professionally and properly optimised for the search engines (SEO).
The downside is that this is unlikely to get results for a while. For one thing your keywords are likely to take up to 3 months before Google takes notice, trusts you and your page ranking begins to climb. At the same time social media should be entering the game so that people begin to comment and refer you to others. This activity again can take a few months to build, is largely dependent on adding in regular interlinked blogs and articles, yet can bring astonishing results.
Leaflet distribution is such a thriving, successful way to increase profits that it is worth considering it in the digital marketing mix as just outlined. It’s simple, uncomplicated and often under-rated. Combine it with simple SEO and profits can boom.
The leaflet distribution industry is a large, thriving, and profitable industry. It requires little capital investment and even if you cannot afford a website initially, you soon will and can grow and grow your business.
Be good to hear your thoughts…