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Company philosophy and ethics in leaflet distribution

Promotion and lead generation for a small-medium business needs good advertising. So, leaflet distribution leaps to your mind. Stop a minute. Before getting a batch of leaflets printed and delivered, go to your marketing plan. A strategic marketing plan, whether…

John Malkovich and distribution flyers

Being in the leaflet distribution business, I’m always on the look out for interesting developments in the world of leafleting. So when I saw the headline stating ‘John Malkovich hands out flyers at Edinburgh Fringe’, of course I needed to…

How to create door drop flyers that get action

What is the purpose of your leafleting campaign in SW London? What kind of customers are in your leaflet distribution catchment area? Door to door leaflets or flyers are usually designed to attract a new customer's attention.  Without wishing to…

Ten logo design tips for flyer distribution

In my job, running a busy leaflet distribution company, I see a fair number of logos on different flyers. I’ve often noticed how many businesses fail to see their logo as a serious piece of marketing material. The more I’ve…

Folding styles for leaflet distribution

 Brochure delivery by door drop marketing will nearly always give a good ROI but do you know what  type of fold you are going for? You see, it depends on what the aim of the printed leaflet job is going…

Flyer design tips for marketing distribution

Everyone in business knows: if no-one knows you exist, how are you going to sell your service and succeed? Well, leafleting in the form of a door drop marketing campaign is certainly a good start. However to make your message…

Do leaflet delivery campaigns work?

Let’s face it, we’re in the digital works best era and anything that doesn’t embrace online must be a waste of time. True or false, or is there a half way? I think there is and door to door leafleting…

Why Village Distribution Costs More.

Why Village Distribution Costs More. Villages and some post codes in the larger constituencies have sporadic housing. The distributor sometimes has to walk 50-60 yards to arrive to the next house and then has to walk a further distance to…

People really respond to door to door leafleting.

According to Direct Marketing Association, DMA door to door study 2006, 48% of consumers have responded to door to door items. It is not surprising that the volume of door to door campaign has continuously increased during the past 2…
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