Posts Tagged ‘• Door to door distribution London’

You as an entrepreneur might sometimes think, is leaflet distribution suitable for your business? Leaflet distribution is gaining sluggish acknowledgement as a low-priced and productive way of advertising in the direct marketing sector. There are numerous big market players who actually make use of the mode of leaflet distribution to advertise their product or services. Leaflet distribution is used by many London based companies as a primary method of advertising.

So when somebody asks me if their business would be suitable for leaflet distribution I would say, “every business would benefit from leafleting”. However, to get the optimum result, it is important to consider the thickness and size of your leaflet. Make sure to use a good quality paper so that it leaves a good impression on the readers. The size should be neither too small nor too large.

The message should be clear. If you are offering any kind of discount or concession on your service, display them on the leaflet. In order to grab the attention of your readers, make sure to put your contact information at the top of the leaflet rather than bottom. You must also avail the services of a professional door drop company such as The leaflet distribution who cover all of London and are providing a systematic procedure for leaflet distribution. The leaflet distribution can be used to advertise any sort of product or service you are offering whether it is a car, an electrician, a food item or anything else.

Having a brilliant leaflet alone would not serve your purpose efficiently. Without an experienced and reliable leaflet distribution company you will not be able to receive the best possible return on your investment. Leaflet Distribution London is perhaps the best mode available for individuals looking to promote their businesses in London and nearby areas. There are numerous Leaflet distribution businesses in London, Twickenham, Kingston, Bromley, Croydon and south London who are profesional leaflet distribution companies offering a high quality distribution service.These companies make every possible attempt to direct your message across thousands of customers. They can also guide you about your target market and offer you the distribution strategies in that area.

Leaflet Distribution in South London follow different methods of distribution so as to get better results. One of them is face-to-face distribution. One of the important advantage of this type of distribution is that it helps you to save a large number of leaflets as your leaflet will be taken by only those people who may be interested in your services. Another benefit this method offers is that allows you to get more of an on the spot response from a few potential customers.

This is done by providing some interesting offers for a limited time, which should encourage the potential customers to contact you. It is a good idea to familiarize the distributors about your product or services. This way they would be able to explain to the customers about your services.

For anyone considering leaflet distribution anywhere around the M25, probably the first question on your mind, before you even begin to think about design, is ‘how many new customers will I get?’ Return of investment (ROI), whether you live in Streatham, Norwood, Croydon  Dulwich or Dartford, it isn’t as straightforward nowadays as it used to be so this is not an easy question to answer.

The reason for this is that since the digital age boomed in, most people picking up a door drop leaflet from their front door mat will almost certainly go to your website. They will do this before they even think of picking up the phone and calling you.

Before the digital age, anyone interested in your service would simply pick up the phone. This meant you could sell your service simply by the tone of your voice and choosing engaging words. For better or for worse, those days have gone and a large chunk of your success rests on your website.

So, yes you can make an excellent return on leaflet distribution, providing you check the company out and they are reliable. However, bear in mind you also need to have a professional website in place. Your website will compete with others; if your nearest competitor has a crisp, clear and attractive site that is easily navigable, he is going to snap up the lion’s share. Unfortunately, no matter how well you design the leaflets for your door to door marketing campaign, this is still likely to be the case.

You can still get calls from leaflet distribution even if you don’t yet have a website and you could add a small line onto your leaflet to make readers aware. Nowadays it is imperative you get your site written professionally and properly optimised for the search engines (SEO).

The downside is that this is unlikely to get results for a while. For one thing your keywords are likely to take up to 3 months before Google takes notice, trusts you and your page ranking begins to climb. At the same time social media should be entering the game so that people begin to comment and refer you to others. This activity again can take a few months to build, is largely dependent on adding in regular interlinked blogs and articles, yet can bring astonishing results.

Leaflet distribution is such a thriving, successful way to increase profits that it is worth considering it in the digital marketing mix as just outlined. It’s simple, uncomplicated and often under-rated. Combine it with simple SEO and profits can boom.

The leaflet distribution industry is a large, thriving, and profitable industry. It requires little capital investment and even if you cannot afford a website initially, you soon will and can grow and grow your business.

Be good to hear your thoughts…

As a leaflet delivery company we occasionally get asked to deliver other items such as magazines and brochures. For some reason this seems to mainly occur in Croydon, Streatham and Norwood; I have no idea why as we deliver to Dartford, Dulwich, Catford and all around the M25. Anyway, some of the features of design are similar in a brochure to those for a leaflet. However, although you naturally have more space and layout in a brochure, content and appeal factors will be different.

Highest potential financial outcome

Think hard about which target of readers are likely to generate the most revenue for your business. It’s no point delivering a brochure or a door to door distribution leaflet that’s designed for the high net worth income bracket to an inner city estate. If your brochure is about 5* luxury travel, it makes sense to deliver it to the more exclusive properties. When you have decided this factor then make sure the content – or at least 75% of it – is designed for these people.

Company Personality

For a brochure this is even more important to get right than in your door drop flyer. Is your company image consistent throughout your marketing material? Do you know what your corporate image is and does this reflect what you offer and at what standard? It’s no good stating you offer a state of the art interior design service with top of the range brand names if you are appealing to people who are looking for a simple cut price decorating job.

Audience reaction

The one thing that remains consistent with almost every marketing campaign you undertake is audience reaction. ‘What is the response you want to get from your target audience?’ Check and check again that you are targeting the right audience. Do you want these people to visit a website, pick up the phone, respond to an offer in a limited time or enter a competition?

Collecting Information

Start making a note of useful factors about your business that you can weave into the copy. How well can you describe your business in 50-100 words? Can you succinctly express the nature of your product or service so that readers will easily understand, without complex jargon? What about hours of business or when your premises are open to visitors? Don’t forget your fax number if you have one and your website address. If you are a limited company, you should include your registered address. Do you have a good quality set of images and logo? What about a neat ‘how to get to us’ description? If your brochure is has the space, include 1 or 2 testimonials or recent news.

When you have collated your brochure material, a draft mock up will help you to see where something doesn’t look so good and you can make alterations at this stage before giving final approval to go to print.

Hope this helps everyone, anyone have any more tips?

What is the purpose of your leafleting campaign in SW London? What kind of customers are in your leaflet distribution catchment area?

Door to door leaflets or flyers are usually designed to attract a new customer’s attention.  Without wishing to sound negative, you have to accept from the start that the vast majority will be binned, this is just simple fact. Yet, leafleting in SW London works and it does attract a huge number of new customers. To achieve a good return, it is not as daunting as one might imagine.

Each time you target a new leaflet distribution area in and around London such as Streatham and Norwood and including all KT,TW, DA,CR,BR, UB, HA and EN post codes, follow my simple rules below. Your potential customers are too important to risk losing; it pays to tailor your message, and your leaflet design, especially for them.

There is just one very basic tip to follow:

Make your leafleting scream for attention. You can do this by:

• creating a bold, captivating title
• using strong visuals
• playing on the human emotions
• delivering a strong call to action

This is actually no different from any advertising and you absolutely must do all you can to win over as much attention as you can. Door to door marketing, whether in Streatham, Norwood or anywhere within M25, when conducted in the right way, can bring results you never believed possible.

Once you have these elements in place, you will almost certainly have built a degree of interest. By creating a strong pull for a desire for your products or services, you can win over the need to look at your leaflet again.  Then, with a simple yet equally strong pull to react, people can follow through by returning a coupon, calling, or visiting you.

The biggest mistake most people make is trying to cram in every possible detail. This simply does not offer interest and excitement and it is these two elements that are crucial in leaflet distribution. The result of information overload is that you have lost a big slice of the market before they have even had a chance to read what it is you can offer.

As you design your a5 door drop flyer, ask yourself constantly:

• what are you trying to accomplish?
• do you want new customers to come into your store?
• would you like them to order something online?
• do you want them to call you for more information?

From the outset of your door drop flyer design, define your objective clearly, and use your leafleting campaign to accomplish your goal.

If you don’t think enough about your campaign, you are really just wasting your money, and neither are you likely to impress your customers.

I have written this article after years in the leaflet distribution business, analysing carefully why one company is more successful than another.

Hope this helps, let me know, am happy to give away a few more pieces of good advice…

In my job, running a busy leaflet distribution company, I see a fair number of logos on different flyers. I’ve often noticed how many businesses fail to see their logo as a serious piece of marketing material. The more I’ve thought about this, the more I feel compelled to write about it because it seems such a waste of good space and funds.

When doing a door drop marketing campaign using printed flyers, you will want to project the right image. You need to do this within a few seconds…before your carefully crafted flyer gets swallowed up by the kitchen bin.

To get the reader’s attention and avoid the bin, your logo can tip the balance. It can do this quite simply by giving readers something eye catching to focus on and spark a memory. Take a look at other people’s flyers and test this for yourself.  Here are a few tips, gleaned from my many years experience in leafleting, which I hope you find useful:

• Avoid using photographs in a logo; it really doesn’t impress.
• Definitely do not use a person in a logo, much too artificial.
• A logo should not be filled with a dramatic spread of colour; it simply isn’t cool.
• Splattering your logo with lots of decorations isn’t good; it will divert attention.
• Whatever you do, do not attempt to copy someone else’s logo. You are unique.
• Never be tempted to go ‘silly’ with a cow, pig or sheep; it always looks bad.
• Keep your logo neat and simple; this is likely to reflect your reliability.
• Think of something innovative and fresh, without being exotic.
• Blend colour in your logo well and avoid a garish, uncoordinated look.
• Ensure your logo can be adapted for all your marketing needs, not just for flyers.

Well, I hope these tips help because I can’t help but feel logo design is an often neglected slice of the marketing chain. Door to door leaflet distribution can be so much more effective when your logo stands out and looks good.

Be great to hear your comments; let me know what you think…

Everyone in business knows: if no-one knows you exist, how are you going to sell your service and succeed? Well, leafleting in the form of a door drop marketing campaign is certainly a good start. However to make your message effective, it’s worth making sure that your printed flyers really are the answer, doing the best job for the best results.

My reason for wanting to pass on a few tips is simple: I see so many leaflets designed without any real thought or prior planning; the waste is huge and expensive.

Consumers are swamped by advertising nowadays and it’s easy to turn away and ignore the lot. If you want to be noticed, spend a bit of time on the wording in your leaflet.

Deciding that flyer distribution offers the best showcase for your product is one thing  – but you have to address the creative concept because this is the ‘selling’ part. And you need to keep it simple.

So just how do you fill that blank piece of a5 that is going to play such a major part in your flyer distribution? It’s a balance between being informative and creative. For letterbox distribution, you want your printed leaflets to be eye catching enough for people to pick them up from the mat and read them, but not drowning in so much graphic design that the most vital information is missed. Readers have to see at a glance who, where, what, you are and how they contact you.

Ask yourself, ‘What is the message I want to put across?’ Focus this to a fine point so you don’t waste leaflet space telling people things they don’t need to know just yet. Keep in mind the walk from the front door, to the bin, to the recycling cart.

So many businesses get this bit wrong; without answering these simple questions, you risk losing hundreds, thousands, millions or billions of potential buyers:

• What is it about your event that will make people want to attend?
• What are the unique selling points (usp’s) of your product or special offer?
• What do you offer that your competitor doesn’t?
• What particular product or service are you trying to promote?
• How can this be made eye catching, different, worth a second look?
• What draws your eyes and attention to a printed flyer?

When it comes to design for door to door leafleting, less is definitely more. If something isn’t necessary, then leave it out. At worst, put it in small print in a corner of your flyer or substitute words with an image. Thoroughly proof read and hey, you’re ready for leaflet delivery around London.

Be good to hear your comments. How successful was your last door to door leafleting? Can I help you with any more golden tips?