Posts Tagged ‘• Flyer distribution services’

Tips on brochure design

leaflet distributionAs a leaflet delivery company we occasionally get asked to deliver other items such as magazines and brochures. For some reason this seems to mainly occur in Croydon, Streatham and Norwood; I have no idea why as we deliver to Dartford, Dulwich, Catford and all around the M25. Anyway, some of the features of design are similar in a brochure to those for a leaflet. However, although you naturally have more space and layout in a brochure, content and appeal factors will be different.

Highest potential financial outcome

Think hard about which target of readers are likely to generate the most revenue for your business. It’s no point delivering a brochure or a door to door distribution leaflet that’s designed for the high net worth income bracket to an inner city estate. If your brochure is about 5* luxury travel, it makes sense to deliver it to the more exclusive properties. When you have decided this factor then make sure the content – or at least 75% of it – is designed for these people.

Company Personality

For a brochure this is even more important to get right than in your door drop flyer. Is your company image consistent throughout your marketing material? Do you know what your corporate image is and does this reflect what you offer and at what standard? It’s no good stating you offer a state of the art interior design service with top of the range brand names if you are appealing to people who are looking for a simple cut price decorating job.

Audience reaction

The one thing that remains consistent with almost every marketing campaign you undertake is audience reaction. ‘What is the response you want to get from your target audience?’ Check and check again that you are targeting the right audience. Do you want these people to visit a website, pick up the phone, respond to an offer in a limited time or enter a competition?

Collecting Information

Start making a note of useful factors about your business that you can weave into the copy. How well can you describe your business in 50-100 words? Can you succinctly express the nature of your product or service so that readers will easily understand, without complex jargon? What about hours of business or when your premises are open to visitors? Don’t forget your fax number if you have one and your website address. If you are a limited company, you should include your registered address. Do you have a good quality set of images and logo? What about a neat ‘how to get to us’ description? If your brochure is has the space, include 1 or 2 testimonials or recent news.

When you have collated your brochure material, a draft mock up will help you to see where something doesn’t look so good and you can make alterations at this stage before giving final approval to go to print.

Hope this helps everyone, anyone have any more tips?

John Malkovich and distribution flyers

Distribution flyersBeing in the leaflet distribution business, I’m always on the look out for interesting developments in the world of leafleting. So when I saw the headline stating ‘John Malkovich hands out flyers at Edinburgh Fringe’, of course I needed to read more. Really…a top nosh actor gracing our industry? This had to be fascinating…

Hollywood movie star, John Malkovich was spotted on the Royal Mile handing out flyers for his Edinburgh Fringe show. When asked about the leaflet distribution experience, he said ‘it was fun’. Must have been quite a thing to see a celebrity backing a marketing campaign to this extent – proof that flyer distribution obviously works.

Leafleting delivers results, no doubt about it, and it’s being embraced by many businesses these days as a vital part of their marketing strategies. In this instance it was serious enough to justify getting a Hollywood actor involved. Hmmm…quite a clever move come to think of it; with all the tips we’ve offered on how to create winning leaflet delivery campaigns, guess we should have added ‘hire a celebrity to deliver your flyers’ to the list.

On the other hand, Malkovich also said that some people weren’t interested in taking his flyers and added ‘You always get turned away. That’s your lot in life’. I found this amusingly familiar, as any of us involved in marketing are well aware of the challenges of the craft. People are bombarded with advertising and we’ve all become extremely choosy about what we’ll allow in to our conscious thinking. Door to door marketing and leaflet distribution is an art that requires much research and clever solutions. If a famous film star can’t get everybody to read his flyers, then we need to be that much more savvy in our approach. Are our distribution flyers interesting and enticing enough to reach those elusive customers? (Just in case you’re thinking this sounds like an impossible task…never fear, it can be done).

Some quick reminders to note when launching a leafleting campaign and yes, without the help of a celebrity:

  • Planning your flyer distribution campaign is essential
  • Do some research – know your target market and what really appeals to them.
  • Consider the design of your leaflet – are you using the best colours and flyer size to describe your product/service appropriately?
  • Research leaflet distribution companies – know what they offer and make sure you’re using the best one to get the results you want.
  • Make your message clear – sell the benefits of your product, not its features. Show how the benefits will fulfil a need or enhance the reader’s life.

Be great to hear any other interesting stories…

Flyer design tips for marketing distribution

flyers for distributionEveryone in business knows: if no-one knows you exist, how are you going to sell your service and succeed? Well, leafleting in the form of a door drop marketing campaign is certainly a good start. However to make your message effective, it’s worth making sure that your printed flyers really are the answer, doing the best job for the best results.

My reason for wanting to pass on a few tips is simple: I see so many leaflets designed without any real thought or prior planning; the waste is huge and expensive.

Consumers are swamped by advertising nowadays and it’s easy to turn away and ignore the lot. If you want to be noticed, spend a bit of time on the wording in your leaflet.

Deciding that flyer distribution offers the best showcase for your product is one thing  – but you have to address the creative concept because this is the ‘selling’ part. And you need to keep it simple.

So just how do you fill that blank piece of a5 that is going to play such a major part in your flyer distribution? It’s a balance between being informative and creative. For letterbox distribution, you want your printed leaflets to be eye catching enough for people to pick them up from the mat and read them, but not drowning in so much graphic design that the most vital information is missed. Readers have to see at a glance who, where, what, you are and how they contact you.

Ask yourself, ‘What is the message I want to put across?’ Focus this to a fine point so you don’t waste leaflet space telling people things they don’t need to know just yet. Keep in mind the walk from the front door, to the bin, to the recycling cart.

So many businesses get this bit wrong; without answering these simple questions, you risk losing hundreds, thousands, millions or billions of potential buyers:

  • What is it about your event that will make people want to attend?
  • What are the unique selling points (usp’s) of your product or special offer?
  • What do you offer that your competitor doesn’t?
  • What particular product or service are you trying to promote?
  • How can this be made eye catching, different, worth a second look?
  • What draws your eyes and attention to a printed flyer?

When it comes to design for door to door leafleting, less is definitely more. If something isn’t necessary, then leave it out. At worst, put it in small print in a corner of your flyer or substitute words with an image. Thoroughly proof read and hey, you’re ready for leaflet delivery around London.

Be good to hear your comments. How successful was your last door to door leafleting? Can I help you with any more golden tips?

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