Posts Tagged ‘flyer design’

How to create door drop flyers that get action

Leaflets and flyers for distributionWhat is the purpose of your leafleting campaign in SW London? What kind of customers are in your leaflet distribution catchment area?

Door to door leaflets or flyers are usually designed to attract a new customer’s attention.  Without wishing to sound negative, you have to accept from the start that the vast majority will be binned, this is just simple fact. Yet, leafleting in SW London works and it does attract a huge number of new customers. To achieve a good return, it is not as daunting as one might imagine.

Each time you target a new leaflet distribution area in and around London such as Streatham and Norwood and including all KT,TW, DA,CR,BR, UB, HA and EN post codes, follow my simple rules below. Your potential customers are too important to risk losing; it pays to tailor your message, and your leaflet design, especially for them.

There is just one very basic tip to follow:

Make your leafleting scream for attention. You can do this by:

  • creating a bold, captivating title
  • using strong visuals
  • playing on the human emotions
  • delivering a strong call to action

This is actually no different from any advertising and you absolutely must do all you can to win over as much attention as you can. Door to door marketing, whether in Streatham, Norwood or anywhere within M25, when conducted in the right way, can bring results you never believed possible.

Once you have these elements in place, you will almost certainly have built a degree of interest. By creating a strong pull for a desire for your products or services, you can win over the need to look at your leaflet again.  Then, with a simple yet equally strong pull to react, people can follow through by returning a coupon, calling, or visiting you.

The biggest mistake most people make is trying to cram in every possible detail. This simply does not offer interest and excitement and it is these two elements that are crucial in leaflet distribution. The result of information overload is that you have lost a big slice of the market before they have even had a chance to read what it is you can offer.

As you design your a5 door drop flyer, ask yourself constantly:

  • what are you trying to accomplish?
  • do you want new customers to come into your store?
  • would you like them to order something online?
  • do you want them to call you for more information?

From the outset of your door drop flyer design, define your objective clearly, and use your leafleting campaign to accomplish your goal.

If you don’t think enough about your campaign, you are really just wasting your money, and neither are you likely to impress your customers.

I have written this article after years in the leaflet distribution business, analysing carefully why one company is more successful than another.

Hope this helps, let me know, am happy to give away a few more pieces of good advice…

Ten logo design tips for flyer distribution

Logo design on flyersIn my job, running a busy leaflet distribution company, I see a fair number of logos on different flyers. I’ve often noticed how many businesses fail to see their logo as a serious piece of marketing material. The more I’ve thought about this, the more I feel compelled to write about it because it seems such a waste of good space and funds.

When doing a door drop marketing campaign using printed flyers, you will want to project the right image. You need to do this within a few seconds…before your carefully crafted flyer gets swallowed up by the kitchen bin.

To get the reader’s attention and avoid the bin, your logo can tip the balance. It can do this quite simply by giving readers something eye catching to focus on and spark a memory. Take a look at other people’s flyers and test this for yourself.  Here are a few tips, gleaned from my many years experience in leafleting, which I hope you find useful:

  • Avoid using photographs in a logo; it really doesn’t impress.
  • Definitely do not use a person in a logo, much too artificial.
  • A logo should not be filled with a dramatic spread of colour; it simply isn’t cool.
  • Splattering your logo with lots of decorations isn’t good; it will divert attention.
  • Whatever you do, do not attempt to copy someone else’s logo. You are unique.
  • Never be tempted to go ‘silly’ with a cow, pig or sheep; it always looks bad.
  • Keep your logo neat and simple; this is likely to reflect your reliability.
  • Think of something innovative and fresh, without being exotic.
  • Blend colour in your logo well and avoid a garish, uncoordinated look.
  • Ensure your logo can be adapted for all your marketing needs, not just for flyers.

Well, I hope these tips help because I can’t help but feel logo design is an often neglected slice of the marketing chain. Door to door leaflet distribution can be so much more effective when your logo stands out and looks good.

Be great to hear your comments; let me know what you think…

Folding styles for leaflet distribution

Flyers for distribution Brochure delivery by door drop marketing will nearly always give a good ROI but do you know what  type of fold you are going for? You see, it depends on what the aim of the printed leaflet job is going to be; it can make a big difference and most people don’t realize that a good south west London and M25 distribution company can offer some good tips.

For a fairly cheap leaflet marketing campaign 130gsm paper is a good option, and fine for full colour photo reproduction.350gsm is like a thick glossy card and better for leaflet holders.

Some leaflet folding style tips for great door to door marketing and pamphlet delivery:

Tab Fold

This style has 1 fold line and 4 sides. Tab fold leaflets are available in flat sizes A3/A4 or in a5 leaflets. The tab can be a length of your choice. This is fine for leaflet distribution.

Cross Fold

The cross folded template for a leaflet has 2 fold lines and 8 sides. This is good for brochure delivery or pamphlet distribution. You may find it called right angle fold, French fold, A4 or A3 folded leaflet.

Half Fold (Landscape)

Leaflets for this are available in flat sizes A3/A4/A5 with 1 fold line and 4 sides. Half fold leaflets are popular with leaflet distribution jobs. The terms half fold leaflet, leaflet folded in half, 2 fold leaflet, A4 folded leaflet (A5 4pp), A3 folded leaflet (A4 4pp), A5 folded leaflet (A6 4pp) are also used. Good for a5 leaflet delivery.

Half Fold (Portrait)

Although not as popular as the landscape half fold leaflet, this leaflet has the same 1 fold line and 4 sides and in flat sizes A3/A4/A5. They can be used in leafleting campaigns and  are sometimes called a half fold leaflet or a leaflet folded in half, 2 fold leaflet, A4 folded leaflet (A4 folded long ways), A3 folded leaflet or A5 folded leaflet,.

Roll Fold

You may see the names tri fold leaflet, 6 panel leaflet, 3 fold leaflet, parallel fold, spiral fold, tri fold, brochure fold, business letter, c fold, roll fold, barrel fold, A4 folded leaflet (DL 6pp, folded to 1/3 A4), A3 folded leaflet, A5 folded leaflet for this term. Roll fold flyers in full colour have 2 fold lines and 6 sides in flat sizes A3/A4/A5. Good for digital printing for brochure delivery.

Gate Fold

This is used in many leaflet delivery campaigns. In flat sizes A3/A4/A5, this has 2 fold lines and 6 sides and is quite useful for brochure delivery jobs. In some M25 and south west London leaflet distribution areas, you may come across the terms window fold, parallel Fold, A5 folded leaflet, A4 folded leaflet, A3 folded leaflet

Z Fold

For a leaflet distribution it is unlikely you will need this type of fold as it tends to be used in presentation folders. These are occasionally known as A5 folded leaflet, A4 folded leaflet, A3 folded leaflet.

Before you go to print, be great to hear your comments…

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