Posts Tagged ‘Leaflet distribution’

How leaflet Distribution can help to improve your business in London.

leaflet-Distribution-in-London.

You as an entrepreneur might sometimes think, is leaflet distribution suitable for your business? Leaflet distribution is gaining sluggish acknowledgement as a low-priced and productive way of advertising in the direct marketing sector. There are numerous big market players who actually make use of the mode of leaflet distribution to advertise their product or services. Leaflet distribution is used by many London based companies as a primary method of advertising.

So when somebody asks me if their business would be suitable for leaflet distribution I would say, “every business would benefit from leafleting”. However, to get the optimum result, it is important to consider the thickness and size of your leaflet. Make sure to use a good quality paper so that it leaves a good impression on the readers. The size should be neither too small nor too large.

The message should be clear. If you are offering any kind of discount or concession on your service, display them on the leaflet. In order to grab the attention of your readers, make sure to put your contact information at the top of the leaflet rather than bottom. You must also avail the services of a professional door drop company such as The leaflet distribution who cover all of London and are providing a systematic procedure for leaflet distribution. The leaflet distribution can be used to advertise any sort of product or service you are offering whether it is a car, an electrician, a food item or anything else.

Having a brilliant leaflet alone would not serve your purpose efficiently. Without an experienced and reliable leaflet distribution company you will not be able to receive the best possible return on your investment. Leaflet Distribution London is perhaps the best mode available for individuals looking to promote their businesses in London and nearby areas. There are numerous Leaflet distribution businesses in London, Twickenham, Kingston, Bromley, Croydon and south London who are profesional leaflet distribution companies offering a high quality distribution service.These companies make every possible attempt to direct your message across thousands of customers. They can also guide you about your target market and offer you the distribution strategies in that area.

london-leaflet-distribution

Leaflet Distribution in South London follow different methods of distribution so as to get better results. One of them is face-to-face distribution. One of the important advantage of this type of distribution is that it helps you to save a large number of leaflets as your leaflet will be taken by only those people who may be interested in your services. Another benefit this method offers is that allows you to get more of an on the spot response from a few potential customers.

This is done by providing some interesting offers for a limited time, which should encourage the potential customers to contact you. It is a good idea to familiarize the distributors about your product or services. This way they would be able to explain to the customers about your services.

Leaflet distribution Dartford and Bromley

Supervised Distribution

At the leaflet distribution.co.uk your leaflets are not just given to the distributors, but they are given to the supervisor who supervises the distributors all through the distribution.

How to go about booking your job:

  1. Once you have decided what area you wish to target, find the post codes of the area from the list below and work out how many leaflets will go in that area by adding up the figures in front of the post codes.You will then know the amount of leaflets you will need to print.
  2. Contact us to book the job by giving the quantity, size and the distribution post codes.
  3. We will then collect and distribute the literature within the agreed time.
  4. Once the leaflets are distributed, a map showing the covered roads will be sent to you.
Postal Sector Locality Residential Business Total
BR 1-1 High Street, Bromley 469 586 1055
BR 1-2 Bickley, Bromley 3857 108 3965
BR 1-3 Widmore Road, Bromley 5613 306 5919
BR 1-4 Plaistow, Bromley Park, Bromley 5821 95 5916
BR 1-5 Southend, Sundridge, Bromley 7100 166 7266
BR 2-0 Bromley (Incl Shortlands) 5619 138 5757
BR 2-6 Keston, Nash, Keston Court 1102 46 1148
BR 2-7 Bromley (Incl Hayes) 3646 170 3816
BR 2-8 Keston, Bromley 4439 101 4540
BR 2-9 Homesdale Road, Bromley 4807 296 5103
BR 3-1 New Beckenham, Beckenham 4815 406 5221
BR 3-3 Upper Elmers End, Beckenham 5068 174 5242
BR 3-4 Elmers End, Beckenham 5433 250 5683
BR 3-5 Albemarle Road, Beckenham 3551 76 3627
BR 3-6 Wickham Road, Beckenham 2330 72 2402
BR 4-0 Pickhurst Rise, West Wickham 3109 274 3383
BR 4-9 Spring Park, West Wickham 4322 119 4441
BR 5-1 Orpington (Incl Petts Wood) 4908 214 5122
BR 5-2 Orpington (Incl St. Pauls Cray, St. Mary Cray) 5537 178 5715
BR 5-3 Orpington (Incl St. Mary Cray, St. Pauls Cray) 4213 253 4466
BR 5-4 Orpington (Incl St. Mary Cray) 4752 104 4856
BR 6-0 Broom Hill, Orpington 3691 501 4192
BR 6-6 Orpington (Incl Green Street Green, Chelsfield) 2759 124 2883
BR 6-7 Orpington (Incl Farnborough, Pratts Bottom) 3162 161 3323
BR 6-8 Orpington (Incl Farnborough) 3351 121 3472
BR 6-9 Chelsfield, Goddington, Orpington 5881 69 5950
BR 7-5 Elmstead, Chiselhurst 3292 209 3501
BR 7-6 Foxbury, Chislehurst 4017 100 4117
BR 8-7 Swanley (Incl Hextable) 6503 255 6758
BR 8-8 Swanley (Incl Crockenhill) 2883 131 2964
DA 1-1 New Town, Dartford 3473 519 3992
DA 1-2 Phoenix Place, Dartford 5346 411 5757
DA 1-3 Dartford (Incl Crayford, Bowmans) 3871 93 3964
DA 1-4 Dartford (Incl Crayford, Barnes Clay) 3914 382 4296
DA 1-5 Temple Hill, Dartford 4202 456 4658
DA 2-7 Dartford (Incl Lane End, Hawley, Wilmington) 4511 157 4668
DA 5-1 Old Bexley, Bexley 2788 231 3019
DA 5-2 Coldblow, Bexley 2131 54 2185
DA 5-3 Bexley Woods, Bexley 3251 119 3370
DA 6-7 Broadway, Bexleyheath 1811 196 2007
DA 6-8 Upton Road, Bexleyheath 1878 38 1916
DA 7-4 Brampton Road, Bexleyheath 5289 374 5663
DA 7-5 Long Lane, Bexleyheath 4089 28 4117
DA 7-6 Bexleyheath (Incl Barnehurst) 4738 90 4828
DA 8-1 Northumberland Heath, Erith 5420 336 5756
DA 8-2 North End, Slade Green, Erith 4667 159 4826
DA 8-3 Erith (Incl Northumberland Heath) 3858 48 3906
DA14-4 Hatherley Road, Sidcup 4016 100 4116
DA14-5 Ruxley, Sidcup 2024 179 2203
DA14-6 Main Road, Sidcup 3610 248 3858
DA15-7 Longlands, Sidcup 2011 183 2194
DA15-8 Blackfen, Sidcup 6235 164 6399
DA15-9 Sherwood Park Avenue, Sidcup 3049 101 3150
DA16-1 Gipsy Road, Welling 4900 186 5086
DA16-2 Falconwood, Bexley 5334 219 5553
DA16-3 Bellegrove Road, Welling 3846 191 4037
DA17-5 Woolwich Road, Belvedere 3966 138 4104
DA17-6 Erith Road, Belvedere 3043 235 3278
DA18-4 Kale Road, Erith 1972 78 2050

Leaflet distribution and ROI

door drop deliveryFor anyone considering leaflet distribution anywhere around the M25, probably the first question on your mind, before you even begin to think about design, is ‘how many new customers will I get?’ Return of investment (ROI), whether you live in Streatham, Norwood, Croydon  Dulwich or Dartford, it isn’t as straightforward nowadays as it used to be so this is not an easy question to answer.

The reason for this is that since the digital age boomed in, most people picking up a door drop leaflet from their front door mat will almost certainly go to your website. They will do this before they even think of picking up the phone and calling you.

Before the digital age, anyone interested in your service would simply pick up the phone. This meant you could sell your service simply by the tone of your voice and choosing engaging words. For better or for worse, those days have gone and a large chunk of your success rests on your website.

So, yes you can make an excellent return on leaflet distribution, providing you check the company out and they are reliable. However, bear in mind you also need to have a professional website in place. Your website will compete with others; if your nearest competitor has a crisp, clear and attractive site that is easily navigable, he is going to snap up the lion’s share. Unfortunately, no matter how well you design the leaflets for your door to door marketing campaign, this is still likely to be the case.

You can still get calls from leaflet distribution even if you don’t yet have a website and you could add a small line onto your leaflet to make readers aware. Nowadays it is imperative you get your site written professionally and properly optimised for the search engines (SEO).

The downside is that this is unlikely to get results for a while. For one thing your keywords are likely to take up to 3 months before Google takes notice, trusts you and your page ranking begins to climb. At the same time social media should be entering the game so that people begin to comment and refer you to others. This activity again can take a few months to build, is largely dependent on adding in regular interlinked blogs and articles, yet can bring astonishing results.

Leaflet distribution is such a thriving, successful way to increase profits that it is worth considering it in the digital marketing mix as just outlined. It’s simple, uncomplicated and often under-rated. Combine it with simple SEO and profits can boom.

The leaflet distribution industry is a large, thriving, and profitable industry. It requires little capital investment and even if you cannot afford a website initially, you soon will and can grow and grow your business.

Be good to hear your thoughts…

Tips on brochure design

leaflet distributionAs a leaflet delivery company we occasionally get asked to deliver other items such as magazines and brochures. For some reason this seems to mainly occur in Croydon, Streatham and Norwood; I have no idea why as we deliver to Dartford, Dulwich, Catford and all around the M25. Anyway, some of the features of design are similar in a brochure to those for a leaflet. However, although you naturally have more space and layout in a brochure, content and appeal factors will be different.

Highest potential financial outcome

Think hard about which target of readers are likely to generate the most revenue for your business. It’s no point delivering a brochure or a door to door distribution leaflet that’s designed for the high net worth income bracket to an inner city estate. If your brochure is about 5* luxury travel, it makes sense to deliver it to the more exclusive properties. When you have decided this factor then make sure the content – or at least 75% of it – is designed for these people.

Company Personality

For a brochure this is even more important to get right than in your door drop flyer. Is your company image consistent throughout your marketing material? Do you know what your corporate image is and does this reflect what you offer and at what standard? It’s no good stating you offer a state of the art interior design service with top of the range brand names if you are appealing to people who are looking for a simple cut price decorating job.

Audience reaction

The one thing that remains consistent with almost every marketing campaign you undertake is audience reaction. ‘What is the response you want to get from your target audience?’ Check and check again that you are targeting the right audience. Do you want these people to visit a website, pick up the phone, respond to an offer in a limited time or enter a competition?

Collecting Information

Start making a note of useful factors about your business that you can weave into the copy. How well can you describe your business in 50-100 words? Can you succinctly express the nature of your product or service so that readers will easily understand, without complex jargon? What about hours of business or when your premises are open to visitors? Don’t forget your fax number if you have one and your website address. If you are a limited company, you should include your registered address. Do you have a good quality set of images and logo? What about a neat ‘how to get to us’ description? If your brochure is has the space, include 1 or 2 testimonials or recent news.

When you have collated your brochure material, a draft mock up will help you to see where something doesn’t look so good and you can make alterations at this stage before giving final approval to go to print.

Hope this helps everyone, anyone have any more tips?

Do leaflet delivery campaigns work?

Letterbox DeliveryLet’s face it, we’re in the digital works best era and anything that doesn’t embrace online must be a waste of time. True or false, or is there a half way? I think there is and door to door leafleting or flyer distribution services are more popular than ever in today’s crazy digital-fits-all world.

Why? Well, every day of my working life I’m getting calls from business owners and marketing managers asking me about the mechanics of a successful leaflet distribution campaign. Yes, using good old door drop marketing.

It isn’t that they’ve given up on going digital or that they don’t believe an online presence works; they all have websites and most are engaging in regular online activity. Yet time and again, the message they give me is that it’s the digital ‘overload’ that’s the problem.

We’re all getting swamped by the deluge of digital advertising and the point about leaflet delivery is that you can’t just delete the thing. You have to pick up a flyer or pamphlet, and you have to do something with it, even if it is a walk to the bin. Few of us pick stuff up from the doormat without at least a quick glance through, in case we miss something important or bin good news.

This distribution business needs good planning; you can’t just go round chucking leaflets through doors with a vague, foggy idea of what you’re hoping to achieve. Some things to think about are:

  • your business aims and objectives
  • your focus market, where they live and in what type of home
  • a planned strategy to fit the above

Leaflet distribution is booming and judging by the constant return of customers, it works big time. Most businesses report a gain in sales.

Okay, now back to the digital. Whatever you do, make sure your flyer design matches the design on your website, including your logo. Choose a good quality printer to reflect your standard. Far too many flyers I see have been hastily put together with scant regard for any artwork or design. That’s 50% of your potential customers lost.

When it comes to contact details, you’d be surprised at the number of leaflets I see going out for large scale letterbox distribution that have no mention of a website. This is the first thing the vast majority of us look for. Young or old, it’s the way consumers now decide. No website and that’s another big portion of your leaflet distribution binned. A website nowadays denotes professional; it means easy contact, testimonials, reviews, comments, images, prices and a list of services.

So you see, it’s not about dismissing digital, but it’s certainly not about dismissing leafleting. The two go hand in hand, door to door. A good leaflet or flyer leads to reading, going to website, making contact…and hey, a good sale.

Be good to hear your leafleting comments…

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